Adam Lehman

A step-by-step guide to cycling and flirting. I KNOW some of you need this…

Here’s Step 1: 

Step 1: As any marketer will tell you, you need to understand your target audience. Are you going to be surrounded by East London hipsters on fixies with barely-there handlebars or are you more South/South-West suits and mountain bike combos? Clearly a tailored approach is required. I would never normally encourage conformity, but with a sport with such clearly delineated tribes (ref: Bike Snob), some degree of tribal identification will help your cause. Personally, I tend to favour a mini-skirt/Converse option, which gives me access to a range of groups.

Read the whole article on Sabatoge Times.